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Idea to profitable growth: How a Product Marketing Consultant is key to Startup Success

Updated: Jun 7, 2023

In the competitive world of startups, it can be challenging to stand out from the crowd and achieve success. As a startup founder, you're likely focused on developing your product and growing your company. However, with a solid marketing strategy, your product might reach its full potential.


Failed Startup Challenges


Did you know that according to CB Insights - 90% of startups fail, with about 50% failing within the first five years?


Also, according to a recent survey by Failory.com, 74% of FAILED startups cite the reasons:

  • Poor market fit

  • Wrong marketing strategies

  • Team conflict/lack of experience


How a product marketing consultant can help startups avoid the top failure reasons
Top reasons startups fail by failory.com

Why Product Marketing Consultant or Product Marketing Agency can help?


This is where a product marketing consultant, product marketing consultancy, or product marketing contractor can help. Working with a product marketing consultancy, like a B2C Product Marketing Agency, can provide even more value.

A product marketing consultant is an experienced professional who can help you create and execute a marketing strategy that drives growth and revenue for your startup. They specialize in understanding the needs and preferences of your target customers, identifying key features and benefits of your product, and developing messaging and positioning that resonates with your audience. A product marketing consultant can also help you understand market trends, analyze your competition, and make data-driven decisions about your product.

A product marketing contractor is an independent marketing professional who can provide short-term or project-based support to your startup. They can help with specific marketing tasks, such as creating content, designing marketing materials, or conducting market research.


Why Experienced B2C Product Marketing Talent is Hard to Find?


One of the biggest challenges for startups looking for product marketing support is finding the right partner or building an experienced internal team. The truth is, good product marketing talent can take time to come by.


Here are the reasons why according to the Product Marketing Alliances 2022 Industry Survey:

  • Product marketers make up just 2% of all global marketers, so there's already a limited pool of talent to choose from.

  • Most product marketers have less than 5 years of experience, making it difficult to find seasoned professionals who can handle the unique challenges of a startup environment.

  • Only 16% of all product marketers focus on the B2C space, which can be challenging for startups in this sector.

These factors contribute to a need for experienced product marketing consultants and contractors who can help startups navigate the complex world of B2C product marketing. As a result, startups may need help finding the right partner to help them achieve product-market fit and sustainable growth.


Working with the leading B2C Product Marketing Agency or B2C Product Marketing Consultant


Working with the leading B2C Product Marketing Agency or Product Marketing Consultant
Working with the leading B2C Product Marketing Agency or Product Marketing Consultant

B2C product Marketing Agency specializes in cross-pollinating product and marketing strategies to help startups achieve product-market fit and build go-to-market strategies that acquire and retain high-value customers to achieve sustainable growth. We also have rare, deep experience in B2C product marketing, which means we can bring valuable expertise to your portfolio companies.


With over 30 years of rare, deep experience in B2C product marketing, B2C Product Marketing Agency’s are the leaders in this discipline and can bring expertise to help your startup to thrive.


Benefits of using a product marketing consultant or product marketing agency to cross-pollinate product & marketing strategies early

Benefits of a product marketing consultant or product marketing agency
Benefits of a product marketing consultant or product marketing agency

That's where a specialized B2C product marketing consultancy such as B2C Product Marketing Agency can make all the difference. By partnering with a consultancy with deep experience in the B2C space, startups can tap into a network of seasoned professionals who can help them achieve their growth goals. With the right partner on board, startups can get the guidance they need to:


Achieve product-market fit faster


Working with a Product Marketing consultant, Product Marketing Agency, or Product marketing contractor can bring an independent party to assess products and roadmaps from different angles, identify potential issues, and make necessary pivots to improve their chances of success.


Refine go-to-market strategies and plans for sustainable profitable growth


Product Marketing consultant, Product Marketing Agency, or Product marketing contractor can also help build, and refine go-to-market strategies to help startups prioritize acquiring and retaining high-value customers with strong customer lifetime value to drive sustainable revenue growth.


Address Conflict and get experienced talent.


An experienced product marketing consultant or product marketing agency can align product and marketing teams early to ensure alignment and reduce conflict by helping your startup cross-pollinate product and marketing strategies early. They can also help add experience to your team and help with hiring the right talent and training them.


Whether you work with a product marketing consultant, product marketing consultancy, or product marketing contractor, there are many benefits to bringing in outside expertise. Here are a few reasons why startups should work with a product marketing professional:


  1. Gain valuable expertise: Getting the right product marketing professionals can infuse years of experience and knowledge into your team. They have worked with multiple companies in various industries and have a broad understanding of product and marketing cross-pollination best practices. They can provide insights and guidance that you might not have considered otherwise.

  2. Focus on core competencies: As a startup founder, your time is valuable. By outsourcing your marketing needs to a product marketing consultant or agency, you can focus on developing your product and growing your business.

  3. Save time and money: Hiring a full-time marketing team can be difficult, expensive and time-consuming.

  4. Increased flexibility: By working with a product marketing consultant, consultancy, or contractor, you can get the support you need without committing to a long-term investment

  5. Increase revenue: A product marketing professional can help you create and execute holistically product and marketing strategies that drive growth and revenue for your startup. By understanding your target customers and developing messaging and positioning that resonates with them, you can increase customer acquisition and retention rates.

In conclusion, working with a product marketing consultant, product marketing consultancy, or product marketing contractor can provide valuable expertise, help you focus on your core competencies, save time and money, and increase revenue for your startup. If you need help developing and executing a marketing strategy that drives growth and revenue, consider bringing in outside expertise to help.


Three key takeaways on how product marketing consultants or product marketing agencies can help startups post:

  1. The challenges faced by startups are immense, with most of them failing within the first five years. Poor market fit, wrong marketing strategies, and team conflict are the most common reasons startups fail.

  2. Finding experienced product marketing talent can be challenging due to the limited pool of talent, lack of experience, and focus on B2B rather than B2C. A product marketing consultant or agency can provide valuable expertise to help startups achieve product-market fit and sustainable growth.

  3. Working with a product marketing consultant or agency can provide many benefits, such as gaining valuable expertise, focusing on core competencies, saving time and money, and increasing revenue for your startup. By outsourcing your marketing needs, you can focus on developing your product and growing your business.

B2C Product Marketing Agency - the experienced leader in B2C Product Marketing

B2C Product Marketing Agency is the go-to place for B2C, Consumer Tech, and Fintech startups, and we will work with you as your internal product marketing consultant. We are the LEADERS in B2C product marketing and have a history of success and are at the forefront of helping consumer startups grow. We are passionate about helping startups to grow. Click here if you would like to learn more about our product marketing services, or use this link if you want to set up a free 30-minute initial consultation.

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04 de mai. de 2023
Avaliado com 5 de 5 estrelas.

Thanks - we were thinking of hiring internally, but a product marketing consultant makes a lot of sense for the fleixbility.

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