Updated: May 1
In today's post, i recap my discussion with Lawrence Chapman on the Product Marketing Insider Podcast for the Product Marketing Alliance. As a product marketer with over 20 years of experience in the industry who has specialized in building teams and helping to define, launch, scale, and grow B2C over 100+ consumer products. It was wonderful to share how i started in product marketing, my career path, and some other burning questions like:
Top 3 skills that have helped me achieve success (and other product marketing managers and product marketers should also leverage)
How to execute great GTM Go-to-market plans launches.
What product marketers should always ask themselves when creating a GTM Go-to-market strategy?
How should product marketers communicate their value to stakeholders?
How to get the most out of your product marketing journey